Wapakoneta City Rebranding: Campaign Designs

I chose to redo and expand my city rebranding project by focusing on my hometown of Wapakoneta, Ohio,  I wanted to bring Wapak’s branding more in line with what it is most well known for, being the birthplace of Neil Armstrong. I made three versions of a new logo, three town banners, a new water tower design, a new design for the welcome to sign, a new design for the city work trucks, and lastly, some social media posts to help drive tourists to Wapakoneta. My target audience for this project is the people who know Wapak for being the hometown of Neil Armstrong, those who love the history of space exploration, and high-contrast art. I chose to make all the artwork in this project high-contrast because I wanted to keep all of it simple and clean.

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